Maruti Suzuki Kizashi

A German Auto Analyst whom I met described Indian Auto Industry as most potent giant which is growing @ 14% annual growth rate. This huge auto market has been ruled by Maruti Suzuki for past two decades now. Maruti Suzuki conquers approximately 50% of the car market and it still managed to grow by 30% in 2010. This description by a German forced me think on Maruti’s performance in future. How long the market leader can sustain the 50% market share by making small hatches? When will they expand product portfolio by adding SUVs or Luxury sedans?

When bloggers like me were wondering over these questions, Engineers at Suzuki were working on something great. Engineers were instructed to craft a best machine where money was not a constraint. They worked hard and the result is out too.
Today Market leader announced “Something great is coming”. Maruti launched Kizashi (I am not sneezing….. It is pronounced as kee—zah—shee, meaning “Sign of good things to come” in Japanese.

Kizashi might not be an eye-turner on roads as far as exterior looks are concerned, but the build quality is very impressive. The front sports a large grille with a honeycomb mesh done up in a gun metal finish, the rear houses a neat inbuilt spoiler on the trunk lid and very neat triangle shaped dual exhaust holes. The neat lines give the car a nice wide sporty stance and the rear gels with the entire package well. The alloys gave a feeling of another BMW on road. To summarize, Kizashi has all styling elements present in a decent way. Henceforth, Kizashi can satisfy the needs of Niche people and create appeal in masses at the same time. The only disappointing news is that it will only be available in three colors (Black, white and silver) {I feel these three are the best colors for the car like this}

“Elegant” is the only word to describe the interiors of Kizashi. Rich Beige color hints towards the luxury offered by the car and perforated leather upholstery adds stars to this luxury. Utility Boxes in centre console and rear arm rest will open elegantly by a gentle push. 3D instrument cluster do the detailing job is a good way. Centre console comes down like a waterfall and it looks good too.
It will be tough time for people who always claim that in order to offer competitive prices. It comes with a neat in-car entertainment system, quality speakers, automatic climate control that is split for the front passenger and driver and it has rear air conditioning vents as well. In terms of features it overshadows the Honda Accord. Electrically adjustable seat with memory setting is offered to the driver and for Co-driver electric seats are introduced for the first time in this segment. It is needless to say that the seats are very comfortable.

Powering the Kizashi is a 2.4 liter petrol engine. It is J-Series (J24B) power plant from Suzuki which is capable of churning out 178PS at 6,500 rpm and generates 230Nm of torque at 4,000 rpm. This engine is mated with 6-speed manual transmission. CVT option is also available. If one opts for the manual version the Kizashi is capable of accelerating from 0-100km/h in under 8 seconds. The engine was more powerful than me, as I lost my courage at 200 kmph. I was totally enthralled by the performance of the vehicle. Despite the large engine and the rocket like capability that this car possesses, it also answers to the Indian customers in terms of mileage. Fuel Efficiency of 12.5kmpl is quite good for a car in this segment

What I noticed about the Kizashi was its ability to take corners at a faster pace. This is a car that handles extremely well, holds its line without discomforting the passengers and at the same time it is a car that is capable of offering a great ride quality as well. Flat cornering, comfortable city ride, a very quiet cabin and yet responsive, nimble handling are all combined in the Kizashi. Suzuki says it’s because the chassis was designed first for stiffness, then added to for quietness, while the suspension was tuned to be as accommodating as possible while still preserving handling. However they got there, the end result is impressive, both on the street and on the track.

After analyzing the car, I could only say that “Nobody understands India like MSIL does and it shows in the tuning, features and set up of this product”. There is no doubt that Kizashi is a good product, but whether market will accept the fact that MSIL can make luxury cars or not has to be evaluated after seeing the market response.

Why Buy: Ride and Handling, Build Quality, Engine performance

Why Deny: Expensive, No Diesel Engine