Tuesday, April 12, 2011

Ford Fiesta Classic

Ford is keeping their promise of "One World: One Ford" by launching their global models in India before they are outdated. And they are reaping benefits of this policy as well. Ford clocked more than one lakh sales in 2010~11 fiscal year, making it fifth largest car manufacturer in India.

As per promise, Ford will be launching new Fiesta on 14th April 2011. But they find it hard to bid farewell to their old Fiesta. So, a week before the launch of premium global Fiesta in India Ford decided to launch their re-invented frugal Fiesta in India. They named it as Fiesta Classic. Fiesta classic is almost Rs 85000 cheaper than earlier Fiesta. Ford was already giving generous cash discounts in order to sell more and more Fiestas in India. But this time they managed to commanize interiors of Figo with Fiesta and hence bring down the cost considerably.




I thought of driving the Fiesta classic again to check whether it will still generate some interest in customers. Here is review of New Ford Fiesta Classic:

Figo and Fiesta Classic are built on same platform; hence it was easy for Ford to commanize the interior parts as well. The exterior of Fiesta classic is identical to earlier Fiesta, and probably it will cater to people who are still in love with its styling. I believe that old fiesta styling is outdated and Ford should bid farewell to its older model.

Interiors of Fiesta classic are totally new. Now fiesta has dash of Figo, door trims of Figo and even seats are of Figo. The seats are bit uncomfortable when compared to other cars of this segment. The seat height adjuster is one way. One will be amazed to note the gap between seat back and seat cushion after seat is adjusted at lowermost point. The door trims looks cheap and so does the front Dash. I feel it will be difficult for Ford to attract new customers for Fiesta Classic.

New Fiesta classic is repositioned Fiesta at lower price tag with few changes in feature list. The top variant doesn’t comes with leather seats now. The audio system is also changed and now it is same as the one used for Figo. The seat fabric is also changed.

The engines are still the same. 1.4 l Duratorq and 1.6 l duratec motors are still the same. Same peppiness was there in the car. I would like to appraise the ride and handling of Fiesta again. It is truly a drivers’ car. The steering is fast and responsive and chassis is built to take all the abuse of Indian roads. The only thing positive about Fiesta classic was its unchanged engine and chassis. Hope it might attract few customers.

The proven 1.6 Duratec and 1.4 Duratorq powertrains in Fiesta Classics will deliver on the optimum mix of gripping performance and frugal fuel consumption.

Why Buy: Engine performance, Ride and handling and Cost

Why Deny: Age old styling, cheap interiors, less comfort

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